OMNIA – Electric Cars (Concept Work)

A concept work designed for OMNIA – A luxury automotive brand focused on cutting-edge technology. The project brief was taken from @modernbrief as part of a design challenge with the purpose of creating a brand identity for a luxury electric car brand.

The primary objective of the OMNIA brand identity project was to create a distinctive and compelling brand identity for a new electric car company. Omnia aims to stand out in the rapidly growing electric vehicle (EV) market by emphasizing innovation, sustainability, and cutting-edge technology. The project seeks to develop a cohesive brand strategy that includes a unique logo, visual identity, brand messaging, and marketing materials that resonate with environmentally conscious consumers and technology enthusiasts.

A combination of neutral and warm colours such as white, beige, orange and black were chosen, together with gradient variations that give a special touch by bringing a modern, futuristic and elegant approach to the brand.

To bring the sense of luxury, futurism and movement, the identity was made with geometric shapes presented in the logo that will serve as the main pattern of the brand, working as a supporting graphic that can be used on most of the brand collaterals such as stationary and advertising. 

Business Type: Electric Cars Manufacture

Keywords: Modern • Bold • Elegant • Premium • High-End • Authoritative

Deliverables: Logo Design Suite • Color Palette • Typography • Stationary Design • Posters Design • Social Media Design

Timeframe: 4 weeks

Develop a distinctive and compelling brand identity for OMNIA, a luxury electric automotive brand focused on innovation and sustainability.

Design a modern, geometric logo that embodies futurism, movement, and technological advancement.

Create a cohesive visual system, incorporating geometric patterns to enhance brand recognition across various collaterals.

Establish a sophisticated color palette blending neutral tones with warm accents and gradients to convey luxury and modernity.

Ensure brand consistency across digital and print materials, appealing to environmentally conscious consumers and tech enthusiasts.