Starter Brand Identity Design

Pro

Bianca Santiago

Starting at

$

1,000

About this service

Summary

As an experienced and passionate brand designer, I believe that your brand is more than a single logo — it’s the feeling people get when they interact with your business. It’s the personality, the messaging, the visuals, and the overall experience that create a lasting impression. A strong brand is consistent across every touchpoint, building trust and connection with its audience over time.
This Starter Brand Identity Design Package provides a strong visual foundation for your brand, ensuring consistency and professionalism across all touchpoints. This package is ideal for startups, small businesses, or personal brands looking for a clean and cohesive identity.
Who It's For?
Startups & small businesses
Personal brands & entrepreneurs
Anyone looking for a polished, professional identity
What can you expect from me?
8+ years of experience working as a Graphic Designer and crafting brand identities across different industries. My expertise ensures that your visual identity is not just beautiful but also connects with your audience and drives the results you are looking for.
Great design comes from great teamwork. I’ll keep you updated throughout the process, making sure your feedback is heard and incorporated with empathy, professionalism and respect to your visions and aspirations.
No guesswork or confusion — just a smooth, step-by-step journey from concept to completion, so you always know what’s coming next.
What does this project need from you?
Your total commitment and collaboration is essential to ensure we stay on track and create something you love in a timely manner.
Your complete understand about your business
Want to elevate your brand? Let’s create something exceptional! 🚀

Process

1. Discovery Call
We kick things off with a 30-minute Google Meet call. This is where we dive into your brand, vision, and goals. We'll discuss your preferences, target audience, and any inspiration you have in mind.
2. Notion Brief
After our call, I'll create a Notion document summarizing all the key details we discussed through our call — brand personality, visual direction, and any specific requests. This ensures we’re on the same page before design work begins. This brief will be available together with all the other steps and shared documents through an online Notion project hub.
3. Concept Development
Based on the Notion brief, I'll craft an initial logo concept and supporting brand elements, carefully refining them to align with your brand identity.
4. Refinements & Approval
You’ll review the concepts and provide feedback. I include up to 3 rounds of revisions to guarantee you receive the desired output.
5. Final Delivery
Once approved, you’ll receive your brand assets, including:
Logo files (In industry-Standard formats for both print and digital purposes)
Color palette & typography recommendations (Please note: Font licensing costs are not included and may incur additional charges)
Basic brand guidelines for consistent use (Shared through a Figma presentation file and PDF)
A Quick Note on Font Licensing
While I’ll provide font recommendations that complement your brand identity, some fonts may require a separate license for commercial use. If a premium font is chosen, I’ll guide you on where to purchase it, ensuring you have full rights to use it across your brand materials. Alternatively, I can suggest free, high-quality fonts that align with your brand’s aesthetic. ☺

FAQs

  • How long does this project will take to complete?

    The timeframe really varies depending on the project's scope and complexity. For this service, I ask for at least 3-4 weeks. Additionally, the speed at which I receive feedback from all stakeholders, if there are multiple, can also influence the timeline.

  • What if I don't like of the first design concepts?

    Rare to happen, however I usually offer up to 3 free revision rounds to guarantee that you receive the desired outcome.

  • If I have my logo designed by someone else, can you help with other designs?

    Of course! I've also provided additional marketing collateral designs based on an existing logo from past clients of mine who wanted to expand their branding, so feel free to contact me for additional services.

  • What are your pricing terms?

    50% upfront (non-refundable) and 50% upon design approval.

  • Do you provide support after project completion?

    Yes! I offer post-project support to ensure you get the most out of your designs. This can include minor revisions, guidance on how to use editable templates, and troubleshooting any formatting issues. If you need ongoing content updates or additional designs in the future, I also offer retainer packages and monthly support plans. Let me know how I can assist you even after the project is completed!

What's included

  • Notion Client-Portal

    A Notion online hub will be shared with you and guide you through all the project process in order to keep you on track of each necessary step, including FAQs, the brand questionnaire, files upload and downloads, the project steps and deadlines and a space for seamlessly communication. During this step, the client and designer will be exchanging documents available like contracts and invoice/purchase order.

  • Brand Moodboard

    A curated visual inspiration board that defines the essence of your brand. It includes a harmonious selection of colors, typography, imagery, textures, and design references that set the foundation for your brand’s identity. This moodboard serves as a strategic guide to ensure a cohesive and compelling visual direction.

  • 2-3 Logo Concepts

    Up to 3 logo concepts will be presented, to help guide toward a final deliverable based on your feedback.

  • Logo Design Suite

    - Primary Logo (Main Logo) - Secondary Logo (Alternative version of your logo) - Submark (Stripped down logo, great for app icons and profile pictures) - Monogram or Favicon Logo (Small icon version of your logo, usually containing either the logo symbol or initials and perfect to use in the website address bar) All the logo variations will be provided in black/white colors + in the colors of your brand and in Industry-Standard file formats such as PNG, JPEG, EPS, PDF and SVG.

  • Social Media Profile Picture & Banner Design

    1. One high-quality, optimized profile picture that represents your brand consistently across all social media platforms. 2. One professionally designed banner tailored to your social media profile and aligned with your brand identity, ensuring your profile stands out and resonates with your audience.

  • Brand Color Palette

    - Definition of the color palette, harmony / combinations, color tones and shades. - Technical Specifications: color codes provided on popular color models such as HEX, RGB, CMYK and Pantone + orientations about each of their use.

  • Brand Typography System

    - Appropriate typographic choice according to the brand's tone of voice. - Primary and Secondary fonts. - Definition of typographic hierarchy and usage examples.

  • Brand Style-Guide

    A basic style-guide presentation that will showcase your logo suite, color palette and typography recommendations to use with your logo for brand consistency + Basic Guidelines for proper usage of logo across all the brand's touchpoints. The Style-Guide will be provided through a shared Figma presentation file and PDF.

  • 3 Revision Rounds (If needed)

    To ensure you are completely satisfied with the final result and If needed, you'll have up to 3 free revision rounds where you will be able to provide your feedback and receive the updates necessary for the final logo. If more than 3 revisions be required, a charge will be implemented per hours of additional work.

Example projects

VIRSARI — Brand Identity

OMNIA — Brand Identity

CASA — Brand Identity

Recommendations

(5.0)

Mia Assunção

Client • May 14, 2024

Recommended

I've been following Bianca on the Internet for a few years and have always appreciated her aesthetic sense and subtlety. My first contact with her work was through the visual identity of a mutual friend and at that moment I decided that Bianca was the professional who would bring Dama Floare's identity to life. I waited a few months until I was able to secure my work at Dama, but I was already anxious to share my decision with Bianca. When I finally called her to talk it was incredible, it seeme

Elisabeth Heller • ESHQI & co

Client • May 14, 2024

Recommended

Bianca’s work is outstanding and I’d wholeheartedly recommend her work to anyone seeking sleek, unique, and truly meaningful design. I have worked on 2 projects with Bianca and her designs are from the heart combined with diligent typographical and visual studies at the essence of every piece. Thank you Bianca - your communication and dedication to understanding your client are unparalleled and you are a joy to work with.

Duration

4 weeks

Skills and tools

Brand Designer

Brand Strategist

Logo Designer

Adobe Illustrator

Adobe Photoshop

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