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Rok Rupnik
Brand & Product Designer that solves your Business Problems
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Rok is ready for their next project!
We partnered with Gaia Naturelle, a Slovenian skincare brand, to design a brand and packaging system built from wood — a material almost no one in cosmetics uses.
The challenge was making it work as actual packaging, not as a gimmick. It had to feel genuinely natural up close, hold up across a full product range, and still earn attention from across a retail shelf.
The identity is built around a single typographic mark designed to survive any surface — printed on paper, burnt into wood, or stamped into handmade soap. That consistency became the spine of the system, letting the range feel like one family across very different materials and finishes.
The packaging itself is local wood, finished with custom laser-engraved grain patterns that give each piece its own character. Gold-foil labels carry product information and bring just enough contrast to keep the range legible at a distance. Every decision was about restraint — fewer elements, used with intent.
The result is a skincare brand that doesn't look like other skincare brands. Natural where it should be, deliberate everywhere else, and unmistakable on a shelf.
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Turning a great idea into a credible brand
Problem: Compact Cocktail had a clear vision — premium cocktails on tap — but no brand or tools to explain it clearly to bars and distributors.
Solution: I defined the positioning, designed a confident visual identity, and built a website and sales deck around the story “Plug. Pour. Serve.” The result: a brand that feels simple, reliable, and ready for market.
https://www.knitbit.si/project-compact-cocktail
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Bitsafe: Making Bitcoin Smart
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Block Analitica Website Redesign and Optimization
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UX Design for PhoneIn's Secure Entry App
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