Compact Cocktail: Brand Strategy Case Study

The founders had bar-quality cocktails in a ready-to-pour format. They needed someone to build the brand and take it to market. I led everything from discovery through launch: identity, website, pitch deck, and the copy behind all of it.

Strategic advisor from day one: branding, positioning, go-to-market

Pitch materials helped secure multiple bar partnerships within months

Brand, website, and pitch deck delivered in weeks, not months

Four moodboards testing different tones and personalities to define the creative direction.

The logo refined into a typographic mark where the offset "CO" conveys pouring motion and references the CO₂ system powering cocktails on tap.

Everything built around one simple story: Plug. Pour. Serve. A flexible system that's clean for B2B, expressive for B2C, same core identity.

"Working with Rok was super smooth. He quickly understood what we were aiming for and connected with the project right away. Sharing ideas and building the concept together felt effortless." — dr. Pálffy László, Compact Cocktail