Eco-friendly Cosmetic Packaging and Branding by Rok RupnikEco-friendly Cosmetic Packaging and Branding by Rok Rupnik

Eco-friendly Cosmetic Packaging and Branding

Rok Rupnik

Rok Rupnik

Gaia Naturelle is a Slovenian brand that makes handmade cosmetics from natural ingredients. Their products nourish the skin to return it to its healthy, original state. To avoid using plastic, we used Slovenian wood to create unique and handmade packaging.

1. Logo

A clean typographic mark designed for utility.
Logo looks good printed on paper, burnt into wood, or stamped into handmade soap.
Logo looks good printed on paper, burnt into wood, or stamped into handmade soap.

2. Identity

The packaging uses local wood to bring the client's vision to life. We added custom wood-grain patterns through laser engraving and used gold foil stickers to help the products stand out on retail shelves.
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Posted May 26, 2026

Developed eco-friendly (wooden) packaging and branding for a slovenian natural comsetics company Gaia Naturelle.