Rok Rupnik

We partnered with Gaia Naturelle, a Slovenian skincare brand, to design a brand and packaging system built from wood — a material almost no one in cosmetics uses.

The challenge was making it work as actual packaging, not as a gimmick. It had to feel genuinely natural up close,...

This project was a ride.

I spent three years turning DLCs, one of Bitcoin’s least understood technologies, into something people could actually use.

From wallet integrations that broke the business model to an institutional pivot across two chains, this is the story of how design...

At a meetup yesterday, we tried to connect with LinkedIn QR. More than 10 people instinctively tapped their profile photo to find it. The QR is actually hidden under the search bar. I love these little moments when UX reveals itself in real life – people quietly show you what actually makes sense.

Last week I went to the cinema here in Budapest. Got the confirmation email, opened it, and all I saw was the QR code. Everything else: time, room, seats… lost in a grey wall of text. It wasn’t broken; it just wasn’t built for how people actually read. So I redesigned...