Rok Rupnik

The hardest part of branding an AI product is making it not feel like one. For Agent Sphere, that meant a mascot with moods, comic-style scenes that gave him a backstory, and a data graphics system so his tweets felt like opinions, not output. Block Analitica came with the...

We partnered with Gaia Naturelle, a Slovenian skincare brand, to design a brand and packaging system built from wood — a material almost no one in cosmetics uses.

The challenge was making it work as actual packaging, not as a gimmick. It had to feel genuinely natural up close,...

This project was a ride.

I spent three years turning DLCs, one of Bitcoin’s least understood technologies, into something people could actually use.

From wallet integrations that broke the business model to an institutional pivot across two chains, this is the story of how design...

At a meetup yesterday, we tried to connect with LinkedIn QR. More than 10 people instinctively tapped their profile photo to find it. The QR is actually hidden under the search bar. I love these little moments when UX reveals itself in real life – people quietly show you what actually makes sense.