Robert Ayala

Meet Robert

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I design and build digital products from concept to code. Based in Barcelona, I work at the intersection of UI/UX design and frontend development, which means clients get a single partner who owns the full journey from brand narrative to production-ready React app.

Beyond pixels, I help shape the story. I work with clients to refine their messaging, craft visual narratives, and make sure every interface communicates with intention, not just aesthetics.

On the product design side, I specialize in closing the gap between interaction design and technical feasibility. If I design it, I know it can be built, because I'm usually the one building it. Recent projects include a component-driven accounting platform built with React, Next.js, and Supabase; a QR menu SaaS with a promptable visual system; and a fintech brand system for young professionals.

Tools I reach for most: Figma, React, Next.js, and Midjourney for visual exploration. Open to project-based work and longer engagements.