Radu Sferlic

Most personal brand sites are just digital business cards.

This one runs itself.

I built a Webflow site and a custom CMS for Gaby Castellanos. Marketing strategist, creative force, and by her own positioning, the Queen.

The brief: a site as bold as she is, that she can fully manage...

SEO without CRO = wasted traffic

You can rank #1 on Google and still lose money.

SEO gets people to your site. CRO turns them into customers. Most businesses obsess over the first and completely ignore the second.

So they win the hard part, getting found, then lose the easy part,...

Why speed impacts revenue more than most founders realize

Founders obsess over the wrong things.

The logo. The color palette. The hero animation. The exact wording of a headline nobody will read if the page takes six seconds to load.

Speed is the variable almost everyone...

3 CRO mistakes killing your landing page conversions

You're driving traffic. You're spending on ads. People are landing on your page. But they're not converting. And you can't figure out why.

Nine times out of ten, it's one of these three mistakes.

1. Your headline talks about you...