pro
Why modern SEO is no longer just keywords
Stuffing the right words onto a page used to be enough. Those days are gone.
For years, SEO was a matching game. Find the keyword, drop it in the title, repeat it a few times, watch the rankings climb. Mechanical and simple. And completely...
3 things I optimize first on every website
Before any redesign, before any fancy feature, I check three things. They fix more revenue than anything else on the list.
1. Speed.
If the page is slow, nothing else matters. People leave before they see your offer, and Google pushes...
Most websites are built for the business, not the customer
Walk through almost any website and you'll notice something. It's all "we."
We were founded in 2012. We are passionate about quality. We offer a range of solutions. We, we, we.
Meanwhile the visitor is sitting there asking...
How I structure landing pages for conversions
I don't design landing pages. I build arguments.
A landing page has one job: take someone from "who is this" to "I'm in" without losing them along the way. That doesn't happen by accident. It happens through structure.
Here's the order...
Why modern websites should feel frictionless
Every click is a decision. Every decision is a chance to leave.
Most websites don't lose people because of one big mistake. They lose them through a hundred tiny ones. A slow load. A confusing menu. A form with too many fields. A CTA...
