Radu Sferlic

Most landing pages ask for trust too early

You land on a page and before you've read a single line, it wants your email, your name, and your credit card.

It's like getting a marriage proposal on a first date.

This is one of the most common conversion killers I see. The page asks...

Most animation kills conversions.

This kind increases them.

Here's the uncomfortable truth most designers ignore: heavy animation usually hurts your conversion rate. It slows the page, distracts from the offer, and pulls attention away from the one thing that matters, the button.

...

Most personal brand sites are just digital business cards.

This one runs itself.

I built a Webflow site and a custom CMS for Gaby Castellanos. Marketing strategist, creative force, and by her own positioning, the Queen.

The brief: a site as bold as she is, that she can fully manage...

SEO without CRO = wasted traffic

You can rank #1 on Google and still lose money.

SEO gets people to your site. CRO turns them into customers. Most businesses obsess over the first and completely ignore the second.

So they win the hard part, getting found, then lose the easy part,...