pro
Why modern SEO is no longer just keywords
Stuffing the right words onto a page used to be enough. Those days are gone.
For years, SEO was a matching game. Find the keyword, drop it in the title, repeat it a few times, watch the rankings climb. Mechanical and simple. And completely...
3 things I optimize first on every website
Before any redesign, before any fancy feature, I check three things. They fix more revenue than anything else on the list.
1. Speed.
If the page is slow, nothing else matters. People leave before they see your offer, and Google pushes...
Most websites are built for the business, not the customer
Walk through almost any website and you'll notice something. It's all "we."
We were founded in 2012. We are passionate about quality. We offer a range of solutions. We, we, we.
Meanwhile the visitor is sitting there asking...
We Changed One Headline. Conversions Increased by 38%.
No redesign. No new features. No bigger ad budget.
Just better words at the top of the page.
The client came to me convinced they needed a full rebuild. New layout, new visuals, the works. Before touching any of it, I asked one...
How I structure landing pages for conversions
I don't design landing pages. I build arguments.
A landing page has one job: take someone from "who is this" to "I'm in" without losing them along the way. That doesn't happen by accident. It happens through structure.
Here's the order...
