The First Thing I'd Fix on 4 Different Websites—Before Touching Anything Else
Every website has a weakest link. The mistake is assuming it's the same one for every business.
People want a universal fix. There isn't one. The first thing worth fixing depends entirely on how the...
What I Actually Look at Before I Recommend a Website Redesign
Before I tell anyone to rebuild their website, I try to talk them out of it.
Not because redesigns are bad. Because most of the time, the thing costing them money isn't the design at all. And a rebuild that fixes the...
The Website Stack I'd Choose for 4 Different Businesses—and Why
There is no best website platform. There's only the best platform for what you're actually trying to do.
Ask around and you'll hear people defend their favorite tool like a religion. That's backwards. The platform is...
When Framer Is the Better Choice Than WordPress or Webflow
The right tool isn't the one you prefer. It's the one the project actually needs.
I use WordPress, Webflow, and Framer depending on the job. And for a specific kind of client, a startup or SaaS company that needs a fast,...
Why I Would Fix the Website Before Sending More Traffic to It
Sending traffic to a weak website is like pouring water into a bucket full of holes. More water doesn't help. It just leaks faster.
This matters most for professional services, where a single client can be worth...