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Radu Sferlic
Web Dev Expert | A/B Testing & CRO
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Suceava, Romania
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Radu Sferlic
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Why I Would Fix the Website Before Sending More Traffic to It
Sending traffic to a weak website is like pouring water into a bucket full of holes. More water doesn't help. It just leaks faster.
This matters most for professional services, where a single client can be worth...
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Radu Sferlic
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Aug 29
Your discount code is training buyers to never pay full price again.
Every code you send teaches one lesson: wait, and it'll be cheaper.
Discounts feel like a growth tactic. Quick spike in sales, easy win, everyone's happy. But run them often enough and you're not driving demand....
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Radu Sferlic
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Aug 25
I Don't Build Websites. I Build Revenue Systems.
A website is a file. A revenue system is an asset that makes money while you sleep.
Same code, completely different intent. And the difference is everything.
Most people buy a website like they buy a logo. A thing to have. A box to...
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websiteperformance
CRO
websites
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Radu Sferlic
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Aug 20
How I Build Websites That Humans and AI Both Understand
A website now has two audiences. The person reading it, and the AI deciding whether to recommend it.
Most sites are built for one and invisible to the other. That's a problem, because more buyers are asking AI for...
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aiseo
cro
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Radu Sferlic
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Aug 13
Every Additional Click Costs You Customers
Between "I want this" and "I bought it," every extra step is a chance to lose the sale.
Checkout is where the money actually happens, and it's where most stores quietly bleed revenue. Not because the product is wrong or the price is too...
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Shopify
conversionoptimization
CRO
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