Clayful Spirit is a Bangalore-based pottery studio built around the idea of shaping clay with intention and joy. They came to me needing a visual identity that felt as tactile and human as the craft itself - something that didn't look...
Starling Bank — Social Media Reimagining Self-Initiated · Brand Direction · Social Media Design
The Brief
A portfolio exercise with a real-world constraint: design social media assets for Starling Bank that feel native to their brand world while pushing the visual language further...
Citadel Health — Social Media Redesign Brand Direction · Social Media Design · Content System
The Brief
Citadel Health needed their social media presence to work harder. The existing identity wasn't communicating trust, clarity, or warmth at the speed social media demands. The...
Summer Afro Set — TheMontPep Episode 2 Direction · Creative Direction · Script · Visual Art
The Brief
TheMontPep needed its second episode. The first had established the format. This one needed to deepen it, give it a sense of place, a mood, and a reason to exist beyond just...