I’ve been working closely with our PR team at the company I work for and noticed how often they need to ask the design team for relatively simple, on-brand imagery or hack something together in Figma themselves. Then I came across this Toolcraft article and thought it would be interesting to see how quickly I could turn that small workflow problem into a custom tool: https://pixelpoint.io/blog/how-to-craft-personal-design-tools-with-toolcraft/ The result is an internal tool where you can upload an image, apply the brand gradient and typography, make a few adjustments, and export it. That’s it. Simple. Previously, this would mean a brand designer had to create and maintain a Figma template for the PR team—or produce the images individually for each request. A small task that could easily become a bottleneck for both teams. Now, the PR team can quickly create on-brand images for social media and other channels themselves. It’s amazing how easy it has become to build tools like this now. With AI and frameworks like Toolcraft, you can go from noticing a repetitive task to having a useful, purpose-built tool within a couple of hours. It doesn’t need to become a product or solve every possible use case. Sometimes it can just make one small workflow a little easier.

the gradient is fabulous, remarkable how powerfully it works to bring out the business element in the template. i love the opportunity to see a creator at work, thanks for sharing this slice of your process!

A or B? AI / Data product The goal isn't to illustrate AI literally. It's to create an abstract form that captures complexity and intelligence without defaulting to the same visual clichés everyone has already seen.

I'd keep B: the faceted form reads as structured complexity and holds up at favicon size, where A's softer sphere risks sliding into the generic AI-orb cliche you were trying to dodge.