Great design fails without great words. Here's why…
Imagine getting into the most beautiful car you've ever seen. Leather seats. Perfect sound system. Dashboard that looks like it belongs in a spaceship.
You're ready to drive.
But there's no GPS. No directions. No signs...
Content is not the icing on the cake. It is the cake.
Okay, let me explain this like I'm teaching you to bake.
You wouldn't frost air, right? You wouldn't pipe beautiful roses onto... nothing. That would be ridiculous.
But that's exactly what happens when teams design a...
Content design isn't copywriting.
It's not about sounding clever or on-brand. It's about removing friction between your user and their goal.
I just audited a SaaS startup. The #1 mistake? They were writing for themselves, not their users.
Every CTA said "Submit." Every error...
The 3-Second Test Your Product Is Probably Failing
Open your product's homepage. Set a timer for 3 seconds. Close it.
Can you answer these 3 questions?
What does this product do?
Who is it for?
Why should I care?
If not, you're losing 60-80% of your visitors. I call this "The Elevator...
Hey everyone, jumping on the reintroduction train!
I'm Precious, a UX Writer/Content Designer who's spent 6 years shaping the lives of humans across the globe with ux copy that makes sense.
One thing I love so much, aside from my morning coffee and lifting weights, is turning...
