Precious Okoro

I had my first run back in June, and I tracked it with Strava . I finished with a screen full of numbers I didn't understand. I didn't know what elevation gain meant. I didn't know why distance was such a big deal. Everyone swore the app was easy. I still struggled through...

Sometimes I let bad copy ship. Not because I don't know better. I have 5+ years that say otherwise. But because I've been in that meeting where a colleague rewrites my copy, not for the user, not for clarity, but because plain language makes them nervous. Like simple words...

Unpopular opinion: user interviews are overrated as a content design input.

Not useless. Overrated.

Here's what I've seen again and again in 5+ years. You interview users, they tell you what they want, you write copy that reflects exactly that. Human-centered. Research-backed. The...

Do you want to know the fastest ROI in UX writing? Fix the error messages.

Here's why: In 4 of my 10 projects, I rewrote error messages. Average improvement: 20-40% reduction in related support tickets.

Why this works: Error messages are the ONLY copy users read carefully. When...