Your website is a sandwich.
The homepage is the bread.
If the bread is dry, confusing, or trying too hard… nobody cares what’s inside.
Top slice = tells me what I’m about to eat. What is this? Who is it for? Why should I care?
Most sites: “Reimagining the future of seamless...
Great design fails without great words. Here's why…
Imagine getting into the most beautiful car you've ever seen. Leather seats. Perfect sound system. Dashboard that looks like it belongs in a spaceship.
You're ready to drive.
But there's no GPS. No directions. No signs...
Content is not the icing on the cake. It is the cake.
Okay, let me explain this like I'm teaching you to bake.
You wouldn't frost air, right? You wouldn't pipe beautiful roses onto... nothing. That would be ridiculous.
But that's exactly what happens when teams design a...
Content design isn't copywriting.
It's not about sounding clever or on-brand. It's about removing friction between your user and their goal.
I just audited a SaaS startup. The #1 mistake? They were writing for themselves, not their users.
Every CTA said "Submit." Every error...
I’ve noticed something.
Startups invest heavily in UI and almost nothing in UX writing.
And the product always tells on itself.
Buttons that say “Continue” but don’t tell you what you’re continuing to.
Error messages that sound like the system is annoyed you even tried.
And...
