Prashmeet Verma
Brand Identity Designer for Early-Stage & Growing Brands
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Brand Guidelines document BLUFF© - The identity was designed to signal bold confidence, playfulness, and aspirational masculinity to Gen-Z men, making the brand feel modern, unapologetic, and culturally disruptive.
Ideation and symbolism behind the logo design for BLUFF©. The identity was designed to signal bold confidence, playfulness, and aspirational masculinity to Gen-Z men — making the brand feel modern, unapologetic, and culturally disruptive.
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Logo system for BLUFF© - The identity was designed to signal bold confidence, playfulness, and aspirational masculinity to Gen-Z men — making the brand feel modern, unapologetic, and culturally disruptive.
