Starting a new cosmetic brand project: aligning on requirements, research, and competitive analysis before moving into actual design phase.🔬🕵🏼♂️
Shared a recent case study for BLUFF©: Men’s grooming & Lifestyle brand.
A bold, Gen-Z inspired visual identity designed to stand out across packaging and digital⭐
What do you think?
Brand Guidelines document BLUFF© - The identity was designed to signal bold confidence, playfulness, and aspirational masculinity to Gen-Z men, making the brand feel modern, unapologetic, and culturally disruptive.
Ideation and symbolism behind the logo design for BLUFF©. The identity was designed to signal bold confidence, playfulness, and aspirational masculinity to Gen-Z men — making the brand feel modern, unapologetic, and culturally disruptive.
