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Ideation and symbolism behind the logo design for BLUFF©. The identity was designed to signal bold confidence, playfulness, and aspirational masculinity to Gen-Z men — making the brand feel modern, unapologetic, and culturally disruptive.
The BLUFF wordmark is designed to balance boldness, playfulness, and mass-premium appeal - creating a mark that feels confident without trying too hard.
The “U” is intentionally sleek, putting the customer (you) at the center of the brand. A star placed above it, combined with...
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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From the court to the little details, every touchpoint is an opportunity to bring the brand to life.
Good games, better company. 💚
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The green carries so nicely from the court to the small touchpoints. Feels sporty and friendly at the same time.
Aryna, that golden symbol pops so nicely against the plum background ✨
Finally a Contra Top Independent!
Been part of this community for a few years now, sharing my work, joining challenges, meeting some great people, and even picking up a few wins along the way.
I've genuinely enjoyed being part of Contra and seeing how much the platform has grown.
This one means a lot. Big thanks to the Contra team for the recognition!
More to come!
