Ideation and symbolism behind the logo design for BLUFF©. The identity was designed to signal bol...

Ideation and symbolism behind the logo design for BLUFF©. The identity was designed to signal bol...Ideation and symbolism behind the logo design for BLUFF©. The identity was designed to signal bol...

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Prashmeet Verma

• Jan 9

Ideation and symbolism behind the logo design for BLUFF©. The identity was designed to signal bold confidence, playfulness, and aspirational masculinity to Gen-Z men — making the brand feel modern, unapologetic, and culturally disruptive.

branding brandidentity logodesigner

Prashmeet Verma

• Jan 9

The BLUFF wordmark is designed to balance boldness, playfulness, and mass-premium appeal - creating a mark that feels confident without trying too hard.

The “U” is intentionally sleek, putting the customer (you) at the center of the brand. A star placed above it, combined with...

Duties Design Studio

pro

• Feb 26

A fun bit of branded event collateral for People Made Machines, a hybrid tech consultancy based in Oslo. The visual identity references the interplay between man and machine, as seen through the lens of a retro-tech aesthetic. This journey into the past resulted in a graphic language that intentionally challenges the assumptions of what a future-focused technology consultancy should look like.  Typefaces in use: HD Microbic by Hardtype Neue Montreal by Pangram

Typography branding brandidentity

Abhiram Tinguria

• Feb 26

Love how the retro-tech aesthetic translates into something that still feels contemporary. That balance between nostalgia and clarity is not easy to pull off.

Jeremie Lasnier

max

• Feb 25

Brand identity, mobile app, and website for KEEPON AI.

We built the full experience, from foundational brand system to product interface and marketing site, ensuring every touchpoint felt aligned and intentional.