Just wrapped up the brand identity for Dupeawaay! ✨
This project was all about creating a logo that feels calm, minimal, and approachable for an AI code agent.
The client wanted to move away from the typical AI aesthetic—bright colors, sharp corners, and overly futuristic visuals. Instead, we crafted an identity that feels clean, modern, and trustworthy while still reflecting intelligence and innovation.
You can check out the complete case study on my profile. I'd love to hear what you think!
Link here!
Minimal for me. The W drawn as a winding mountain path is doing double duty, letterform and route in one, exactly what a travel brand wants. Bold is clean but the swoosh W tells a little story before you read a single word.