Prashmeet Verma
Brand Identity Designer for Early-Stage & Growing Brands
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Prashmeet is ready for their next project!
Ideation and symbolism behind the logo design for BLUFF©. The identity was designed to signal bold confidence, playfulness, and aspirational masculinity to Gen-Z men — making the brand feel modern, unapologetic, and culturally disruptive.
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Logo system for BLUFF© - The identity was designed to signal bold confidence, playfulness, and aspirational masculinity to Gen-Z men — making the brand feel modern, unapologetic, and culturally disruptive.
A few frames from a recent case study for BLUFF© The identity was designed to signal bold confidence, playfulness, and aspirational masculinity to Gen-Z men — making the brand feel modern, unapologetic, and culturally disruptive. #BrandIdentity #LogoDesign #branding #WebDesign
I realised Branding was never about positioning tricks or forced differentiation. The greatest brands have always been about expressing their most authentic self. Standing out then becomes inevitable.
"Differentiation", as it’s called, was never the GOAL - It was the BYPRODUCT.