With beauty and tech merging closely year after year, The perfumery industry is one where the least innovation occurs. This is where Maison 21G aims to change that by introducing an easy way for consumers to shop their favourite perfume. By blending tech and decades of olfactory experience from the team, We are creating a bespoke experience for users to customize their own scent and perfume. In this research study, a Q&A and ideation session was conducted with a young and diverse group to help our in-house olfactory experts in the creation of our bespoke perfumery digital store.

Maison 21G aims to transform the dull perfumery industry by introducing an exciting and new concept of an online bespoke perfumery where you users can go and get their creative with theur olfactory senses and have their own unique scent made for them, by them. Steps to build this requires up to date research on both the perfume industry and the tech customization space. To understand what consumers want when buying an online product as unique as a scent based product like a perfume and what pain points they currently go through. This research was done in 4 phases.

User Research, User Interview, Competitive Analysis, User Personas, User Journey

User Flows, Information Architecture, Card Sorting

Wireframe, Lo-fi Design, Hi-fi Design, Prototype

User Testing, Q&A Feedback sessions, Conclusion, Future Iteration

With extensive research that was performed from both outside sources and supported by our inhouse olfactory experts, We were able to develop a product that satisfies both the consumer and business. Testing our prototype yielded favourable results from both online consumers and in-store store shoppers. One of features that was a hit with the testers was as suspected the scent creation, As it's introduced a simple gamifaction and exploratory experience within the app that reveals instant results about your and your olfactory preference along with fun facts about your personaloty that was preceived though our scent algorithm.

Consumers love a bit of gamification and instant gratification that bolsters their resolve to purchase and more importantly one that solidifies their individuality. We went out to create a new experience for consumers to enjoy and experience scent creation and ultimately enabling consumers to embrace their individual unique scents. An easy one stop solution to wear your personality proudly, or to mix and match scent to ultimately create something new and adventurous for that one night out.