The Arc Revolution: From Concept to $10 Million Success
Jeff Sugarman
Graphic Designer
Packaging Designer
Web Designer
Adobe Suite
Staples
Elevating Customer Experience & Perception at Staples
Project Scope
Brand story
Brand Name + Tag-line
Product Logo
Website
Package Design
Retail Signage & Point-of-Purchase Displays
Promotional Videos/Ads, Lifestyle Photography & Infographics (A+ Content)
Email & Banner Advertisements
Print Advertisements
Brand Guide
Results
After the launch, 95% of Arc users were already planning their next purchase.
Net Promoter Score: 63%.
$10 million in sales by end of first year.
The Arc Landing Page
Ad in Dwell Magazine
Product Photography
Product Photography
Product Photography Showcasing Accessories
