The Arc Revolution: From Concept to $10 Million Success

Jeff Sugarman

0

Graphic Designer

Packaging Designer

Web Designer

Adobe Suite

Elevating Customer Experience & Perception at Staples

Project Scope

Brand story 
Brand Name + Tag-line  
Product Logo   
Website 
Package Design 
Retail Signage & Point-of-Purchase Displays
Promotional Videos/Ads, Lifestyle Photography & Infographics (A+ Content) 
Email & Banner Advertisements 
Print Advertisements  
Brand Guide

Results

After the launch, 95% of Arc users were already planning their next purchase. 
Net Promoter Score: 63%. 
$10 million in sales by end of first year.
The Arc Landing Page
The Arc Landing Page
Ad in Dwell Magazine
Ad in Dwell Magazine
Product Photography
Product Photography
Product Photography
Product Photography
Product Photography Showcasing Accessories
Product Photography Showcasing Accessories
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Posted Feb 2, 2024

Define the brand story and created the design identity for upscale line notebooks.

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Clients

Staples

Tags

Graphic Designer

Packaging Designer

Web Designer

Adobe Suite

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