Brand refresh for a tech startup manufacturing EV battery components. The new identity is designed to convey the energy flowing into this innovative industry.

When VistaPrint spun off a new brand to serve corporate clients, I was enlisted create a new identity that could stand alone while also nodding to its origins.

Define the brand story and created the design identity for upscale line notebooks.

Led the digital rebranding efforts of a nonprofit, including website redesign and UX optimization, resulting in improved user satisfactions.

Unpacking a Brand Strategy That Resulted in a 40% Sales Uptick.

Craft a new website that would articulate the complex value proposition of this unique, mission-driven travel company.

A complete rebrand for this SAAS serving the community solar marketing helped amplify sales.

Revamped the brand strategy and developed a fresh design system for Staples brand products, resulting in increased customer engagement and market share.