For CPG brands with a brand system that's working — and a new product or line extension that needs to look like it belongs.

You've built something that resonates. Customers recognize you, trust you, and choose you. The last thing you want is a new SKU that dilutes that equity with off-brand design that feels like it came from a different company.

I've spent decades helping brands scale their packaging systems without losing what made them work in the first place. That means understanding your visual DNA, honoring the cues customers already associate with you, and delivering packaging that feels unmistakably yours — while standing on its own at shelf. One client, Abilyn's Frozen Bakery, saw a 40% sales increase following a strategic packaging redesign.

Projects start at $3,500. Final investment depends on number of SKUs, complexity, and structural dieline requirements.

Concept design — Three distinct packaging directions in the first presentation, all rooted in your existing brand system

Design rollout — Full execution on the approved direction, applied to your dieline with all production details

Product description editing — Up to 4 product descriptions refined for clarity and audience appeal

Packaging style guide — 1-page reference covering color, typography, imagery, and iconography standards