What's included

• Analyze creative strategy and design practices

  Review background materials to get up to speed with the client's latest learnings and synthesize relevant insights for the project. Analyze the client's existing creative strategies and practices. Includes providing recommendations for improvements in a report.

• Assemble mood board

  Develop mood board that help the client contribute to the aesthetic feel of a project.

• Concept Design

  Most people think of this as the fun part: we come up with a minimum of three unique concepts that will meet your goals.

• Design Rollout

  Once a concept direction is approved, we'll bringing it to life by applying it to the dieline and adding in all the details that make your new package design a success.

• Creative direction for product photography

  On-site creative direction with product photographer to ensure that the approved concept is realized.

• Edit product description

  Write up to 4 product descriptions to correct grammatical issues and appeal to target audience.

• Create packaging style guide

  Create a 1-page document that describes the elements of the package design system; including color palettes, image use, font use, and iconography use.