Summary

FAQs

• Do you work with brands in any industry?

  My focus is on growing brands in crowded, rapidly expanding markets who are ready to break free from commodity competition through strategic brand development. I work across diverse industries - from wellness and clean energy to AI and consumer products - and this cross-industry perspective allows me to bring fresh insights that competitors within your sector might miss. The common thread among my clients isn't their industry, but their situation: they're small and medium-sized businesses in highly competitive markets where an ad-hoc approach to branding diminishes their perceived value and traps them in price-based competition. Through my brand alchemy process, I transform that scattered brand presence into a cohesive system that commands premium positioning.

• What do I need before starting a branding project?

  To ensure a smooth process, I ask that you come prepared with a solid grasp of your business goals, the market challenges you're facing, and a commitment to collaborate throughout the project. You may also need to set aside a budget for any additional assets for your brand.

• How far ahead should I book?

  Most of my projects are booked one to two months in advance, so I encourage you to reach out as soon as possible to secure your spot.

• What if I have an urgent project?

  Quality brand work requires time for strategic thinking, creative exploration, and thoughtful refinement. Rushing this process typically results in generic solutions that won't help you break through crowded markets—exactly the opposite of what you need. I rarely take on rush projects because they compromise the strategic depth that makes brands successful. However, if you have a genuine emergency, reach out, and I'll see if there's a way to help within my quality standards.