Jomely is a real estate and rentals platform designed from the ground up to streamline search, evaluation, and rental workflows. Over four months, I led the UX and UI design for web and mobile, focusing on a clean browsing experience for renters/buyers and powerful tools for owners and agents. The result is a product that reduces friction across discovery, shortlisting, scheduling, applications, and post-rental management.

I analyzed leading platforms across LATAM and global markets—QuintoAndar, Idealista, Zillow, Redfin, Airbnb (for flow patterns), and Mercado Libre Inmuebles.

I compared:

Filter models and map-search (clusters, “draw on map”, chips).

Listing information architecture (amenities, fees, neighborhood data).

Viewing and application flows (step clarity, required docs, status tracking).

Trust and safety (verification badges, landlord profiles, reviews).

Owner tools (multi-listing management, calendars, messaging).

This benchmark shaped our priorities: rock-solid search, transparent listing pages, and low-friction scheduling/application flows.

Two audiences, one system.

The platform supports distinct roles with tailored IA:

Home: quick search, featured areas, saved searches.

Search (Map + List): filters, chips, clusters, draw-area, sort.

Saved: favorites, alerts, price-change notifications.

Messages: secure chat with owners/agents.

Profile: applications, documents, preferences.

Dashboard: portfolio health, inquiries, pending actions.

Properties: create/edit listings, media, pricing, availability.

Applications: applicant profiles, document checks, statuses.

Calendar: viewing requests, bookings, reminders.

Inbox & Profile: messaging, team settings, verification.

This structure keeps frequent actions one click away while remaining scalable.

After mapping core flows, I developed a modular Design System to ensure consistency and efficient delivery.

Core components

Navigation: topbar, sidebar, tab bar, breadcrumbs.

Inputs: text, select, multi-select, range sliders, date/time pickers.

Search UI: filter chips, sort controls, map markers/clusters.

Cards: property (list + grid), agent/owner, application status.

Media: gallery, carousel, floorplan viewer.

Feedback: empty states, skeleton loaders, toasts, banners.

Overlays: modals, drawers, stepper for applications/viewings.

Data display: badges, tags, accordions, tables.

Defined tokens

Typographic scales for dense data and marketing surfaces.

Neutral + accent palettes optimized for readability and trust.

Spacing/grid for responsive layouts (mobile → desktop).

Iconography guidelines and state conventions (hover, focus, error).

All components follow a consistent naming scheme (e.g., jomely/card/property, jomely/filter/chip) and are documented with usage, states, and examples for handoff.

The outcome is a coherent product foundation that reduces cognitive load in search, makes listings comparable at a glance, and shortens the path to a confirmed viewing or application. The Design System enables faster iteration across web and mobile, while the role-based IA keeps features clear as the platform grows.

Deliverables included a click-through prototype, component documentation, and specs ready for development—positioning Jomely to scale features without sacrificing clarity or consistency.