Please allow time for your browser to load the content _ INDUSTRY: CONSTRUCTION

"Our mission is to build, maintain, and sustain the infrastructure that keeps the city running. Dedicated to the heartbeat of New York City.
 From roads and bridges to subways and tunnels, Kalvad ensures that New York city and state remains operational, vibrant, and ever-resilient."

Brand Strategy: Positioning, mission, values, audience, messaging Logo Suite: Primary & secondary logos, usage guidelines Typography & Colors: Font selection, color palette, icon pack Brand Collateral: Business cards, letterheads, email signatures, vehicle design. Digital Assets: Social media graphics, website/UI elements, app thumbnail Brand Guidelines: Document covering all brand elements

A modern clean custom wordmark.

Colours inspired by the city of New York, a bold, disruptive, and secure brand, with patterns and textures that reflect the nature of Kalvad's work.

We chose orange for Kalvads construction vehicles to ensure their brand stands out in a market dominated by yellow.

This colour differentiates us visually and aligns with the values of strength and resilience that define the brand, making Kalvad instantly recognizable and symbolically powerful.

The tone and type of imagery were set for X's (Twitter) and Instagram social media accounts.

Businesses that want custom, 'AI-free' branding – If you’re looking for a unique, tailored identity created by a designer, not an algorithm, I craft branding that reflects your vision, values, and the human touch that makes your brand stand out.

Brands that don’t want to invest in a strong identity: This service may not be the right fit for you if you're not ready to commit to creating a distinctive, strategic brand that resonates with your audience.

How much does branding cost? Pricing depends on scope, but I offer different packages to accommodate various budgets, starting from $2K USD

How long does the process take? A typical branding project takes 2–6 weeks, depending on complexity.

What’s included in a branding package? My standard package includes a logo, color palette, typography, and brand guidelines. Additional assets are available upon request.

Do I get full ownership of my brand assets? Yes! Once the project is complete, you’ll have full rights to all finalized branding materials.