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Senior Product Designer for Crypto / Fintech App | Figma UiUx
Ralph Jones | Novatur Design
Senior Product Designer on Ka.app for 18+ months
Ka.app (🇦🇪)formly known as 'kasta' stands as a peer-to-peer (P2P) crypto payment application facilitating seamless, fee-free transactions for users to send and receive cryptocurrencies effortlessly.
You can download the app here: https://kastaprod.page.link/SCGr (Ref link)
✦ Overview
Deliverables: App Design (Figma), Design System set-up & maintenance
UI Style: Playful / Modern
Stage: Late-Stage Start-Up
Industry: Fintech / Crypto / Web 3.0
✦ Highlights
Established and maintained the design system, resulting in a significant decrease in development time.
Designed key features such as:
'Tiers' Lock-Up feature, resulting in a 96% increase in user growth (number of downloads).
‘Debit Card’ feature, resulting in a 25% deposit increase.
‘Cash / IBAN’ feature, resulting in a 76.8% increase in downloads.
2000+ screens were designed, and there were over 100 components (mobile app & desktop PWA).
Listed on the App Store and Play Store. *Ka.app has since switched to a standalone PWA.
Partner duration - 19+ months.
✦ Testimonial
"Novatur Design has been an integral part in preparing the Kasta application design for iOS and Android, with a strong focus on interface design and user experience. They are highly skilled in UI/UX design, with a deep understanding of design systems and high-fidelity prototyping. Kasta was fortunate for the collaboration, and the product would not be the same without their invaluable contributions."
Hans-H Lusmägi | Co-Founder & CPO
A preview of a User Journey
Custom Icons + Early Debit Card concepts
Home & Send Screen
✦ Full Project Scope
Here's a list of features I worked on: *Some features may not be implemented.
Onboarding: Sign Up - Login - KYC - Google 2FA
Portfolio: Withdraw - Deposit - Buy - Transaction History
Tiers: Staking - Lock-up - Explainers - Compare - FAQ
FIAT: Cash - Card
Other: Refer a Friend - Easy Swap
'Tiers' allows users to lock up Kasta tokens for rewards.
Design System maintained containing thousands of components
'Transaction History' screen - monitor send, swap, deposit etc.
Keeping a neat and organised Figma is crucial for 'Reiterative design'
Over 2000+ screens designed with a design system implemented for scale.
A 'Progressive Web App' was also designed - here's a desktop example
Testimonial
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Posted May 3, 2024
✺ 18+ months of UX Design support | ✺ Over 2500+ screens designed |✺ Design system set up for scale | ✺ Listed on the Apple App Store & Google Playstore
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Kasta
