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Senior Product Designer for Crypto / Fintech App | Figma UiUx
Ralph Jones | Novatur Design
96% user growth, 25% deposit increase — 19-month crypto fintech partnership
✦ Results
'Tiers' lock-up feature design drove 96% increase in user growth (app downloads), directly contributing to platform adoption metrics.
'Debit Card' feature design resulted in 25% deposit increase, demonstrating measurable impact on platform revenue and user engagement.
Design system with 100+ components accelerated development velocity, significantly reducing engineering time and design debt across 19-month engagement.
✦ About
Ka.app (🇦🇪) (formerly Kasta) is a P2P crypto payment application enabling fee-free cryptocurrency transactions. As Lead Product Designer over 19 months, I designed and maintained the complete iOS/Android mobile app and desktop PWA platform for this late-stage fintech startup.
The engagement focused on scalable design systems and high-impact feature design — from token lock-up mechanics (Tiers) to integrated debit card functionality. Each feature was designed to drive measurable business outcomes: user growth, deposits, and platform adoption.
A playful, modern aesthetic balanced professionalism with crypto-native energy, supporting the app through App Store and Play Store launch before transitioning to standalone PWA.
✦ Scope/deliverables:
- iOS/Android app design
- Desktop PWA design
- Design system (100+ components, 2000+ screens)
✦ Features / flows designed:
Send, Receive, Swap, Deposit, Tiers (Token Lock-up), Debit Card, Cash/IBAN, Transaction History, Wallet Management, Onboarding,
"Novatur Design has been an integral part in preparing the Kasta application design for iOS and Android, with a strong focus on interface design and user experience. They are highly skilled in UI/UX design, with a deep understanding of design systems and high-fidelity prototyping. Kasta was fortunate for the collaboration, and the product would not be the same without their invaluable contributions."
Hans-H Lusmägi | Co-Founder & CPO
A preview of a User Journey
Custom Icons + Early Debit Card concepts
Home & Send Screen
'Tiers' allows users to lock up Kasta tokens for rewards.
Design System maintained containing thousands of components
'Transaction History' screen - monitor send, swap, deposit etc.
Keeping a neat and organised Figma is crucial for 'Reiterative design'
Over 2000+ screens designed with a design system implemented for scale.
A 'Progressive Web App' was also designed - here's a desktop example
Testimonial
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Posted May 3, 2024
19-month crypto fintech partnership delivering 96% user growth and 25% revenue increase through strategic feature design and scalable systems.
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Kasta
