A Collection of End-to-End Product Design Projects | 9 years Exp
Ralph Jones | Novatur Design
Verified
A few of the 25+
Start-Ups I've worked with...
End-to-End Product Design expert, handling everything from product strategy to user flows, wireframes, information architecture, design systems, high-fidelity designs, and interactive prototyping.
With 7+ years of Figma expertise, I specialize in a 4px grid system, Auto Layout, and Component-based design for scalable and efficient UI/UX workflows.
Skilled in exploring different UI styles to align with any brand across various industries, bringing designs to life with precision and creativity.
Ka.app | Crypto/ Fintech
About: Design for Native iOS & Android App + Web App (Desktop & Mobile).
Role: Senior Product Designer (~2 years)
Stage: 📈 Growth-stage Start-Up
Send payment
Custom Icons (left) Staking Feature (right)
Key Results:
'Tiers' Lock-Up feature resulted in a 96% increase in downloads.
‘Debit Card’ feature, resulting in a 25% deposit increase.
‘Cash / IBAN’ feature, resulting in a 77% increase in downloads.
Flows/Features Worked on:
Google Authentication | Debit Card | Cash | Tiers (Staking) | Settings | Feed
UI Style:
Clean & Playful
'Tiers' Lock-Up feature resulted in a approx 96% increase in downloads
Testimonial
Ralph has been an integral part in preparing the kasta application design for iOS & Android, with a strong focus on interface design & user experience. He is highly skilled in UI/UX design, with a deep understanding of design systems and high fidelity prototyping"
Hans Lusmagi - CPO | Ka.app
NDA | Fintech / Social Members Club |
About: Under NDA, please request a call to learn more
Role: Design for PWA (Progressive Web App)
Stage: 🥷 Start-Up (Stealth)
A small part of a comprehensive 'Design system' contributing to 'Atomic Design'
Responsibilities:
Complete rework of the MVP + Set-Up and maintenance of the Design System.
Flows/Features Worked on:
Events | Ads | Create a Post | Profile | Settings | Feed
UI Style:
Modern & Minimal
Before & After 'Create Post' - Keeping the functionality the same whilst improving UI
Testimonial
Ralph was a key design partner consistently transforming rough PowerPoint outlines into pixel-perfect, user-centric Figma designs that are ready for engineering implementation. Beyond his design expertise, Ralph is instrumental in shaping product design strategy, offering invaluable insights that elevate both the quality and performance of every project. His contributions have consistently driven higher product quality and improved conversion rates."
CTO | Under NDA, please request a call to learn more
Tuplaa | iGaming
About: https://demo.tuplaa.com/en
Role: Freelance Product Designer (3 months)
Stage: Start-Up (project shelved till further notice).
A 'Pay n Play' online Casino
Design Strategy of 'Themes' which the client loved! Sort games via categories like Egypt or Jungle themed etc.
Responsibilities
Complete rework of the MVP Homepage, developing the brand and creating a one-of-one, unique high conversion Pay n Play Deposit Module.
Flows/Features Worked on
Home Page
UI Style
Approachable, Vibrant & Modern
A fixed side bar Pay n Play Casino
Testimonial
Ralph is a stone cold professional with the eye of Picasso." Aleksi V - Founder
(yes he said this 😅)
DeinArzt | Med Tech / Telemedicine
About: https://www.deinarzt.digital/ | VEO Capital
Role: Freelance Product Designer (9 months)
Stage: Start-Up (🚧 Redesign in development)
Using 'Progressive Disclosure' & to increase number of signups.
Responsibilities
Complete rework of the MVP paying attention to a significantly improved onboarding experience and overhaul of user interface.
Flows/Features Worked on
Sign-Up & Login | Onboarding | Doctor Profile | Patient & Child Profile | Settings | Feed
UI Style
Serious & Trustworthy
Before (left) & After (Right)
Testimonial
Ralph transformed our outdated telemedicine MVP into a sleek, intuitive product with a standout user interface and refreshed branding. He took the time to understand our industry and user needs, bringing UX clarity to the project. From streamlining user flows to crafting a high-fidelity interface and setting up a design system, Ralph made the product both functional and delightful. His attention to detail was key in taking us from MVP to a market-ready product. We’ll definitely hire him again.
Markus Behmann | VEO Capital Ltd.
Sugar | Social Media / Health & Wellness
About: Sugar.health | Native iOS & Android App
Role: Freelance Product Designer (4 months)
Stage: 🥷 Start-Up (Stealth)
Flows/Features Worked on
Notifications | Challenges | Home Screen | Add Friends
UI Style: Playful & Gen-Z.
Like this project
What the client had to say
Ralph is a stone cold professional with the eye of Picasso.
Aleksi Virtanen
Nov 21, 2024, Client
Posted Feb 27, 2025
Expert in End-to-End product design with 7+ years of Figma exp. —Auto Layout, 4px grid, and Component-based design. Explore diverse UI styles across industries.
Likes
44
Views
1.1K
Timeline
Nov 11, 2024 - Nov 21, 2024
Clients
VEO Capital Ltd.
Kasta
