Built with Ideogram
Mobile app exploration for Contra; a platform with 1.5m+ users
Ralph Jones | Novatur Design
Verified
From the CEO of Contra
Strategy Mobile app exploration for a platform with over 1.5m users & 8 figures in funding
✦ Results
User flows and journey maps defined core mobile-first use cases, creating a strategic foundation for future native development.
Low-fidelity prototypes enabled rapid iteration on interaction patterns and navigation architecture, de-risking core UX decisions before high-investment design and engineering.
Identified critical UX limitations in web-based mobile, establishing clear product differentiation criteria for native app prioritisation.
A glass navigation that showcases the Discovery Score, Feed/Profile and Challenges
✦ About
Contra (🇺🇸) is a commission-free freelance platform with over 1.5 million users and 8 figures in funding. Working directly with CEO Ben Huffman and VP Allison Nulty, I led a focused discovery sprint to validate mobile strategy through user flows, journey mapping, wireframes, and interactive prototypes.
The exploratory work provided Contra's leadership with the strategic clarity needed to inform their native platform roadmap and make data-driven decisions on timing and investment.
Scope/deliverables:
- User flow/journey mapping
- Wireframe system
- Interactive prototypes
On scroll, the Navigation masks out to make the Feed 'Full Screen'
Challenges appear as bubbles on the Feed which can be cleared at any point
Easy access to Messages and Notifications
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What the client had to say
Ralph is a very thoughtful and attentive designer that brings mobile best practices and ideation to his projects! Would recommend!
Allison Nulty, Contra
Nov 14, 2025, Client
Posted Mar 28, 2026
Discovery sprint for Contra leadership: user flows, wireframes, prototypes. De-risked native app decisions, established product differentiation criteria.
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Timeline
Oct 20, 2025 - Nov 11, 2025
Clients
Contra
