MVP Redesign for a Fintech MVP who raised over 1m

Ralph Jones

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Product Designer

UI Designer

UX Designer

Figma

Jitter

LottieFiles

FinTech & Payments

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End-to End Redesign of a Crypto Fintech Application

✦ About

Nebulae (🇺🇸) is a cryptocurrency Fintech app that helps on-chain traders discover and act on the hottest tokens in real time —all wrapped in a high-energy, gen-Z like UX. Nebulae acts as a competitor to Pump.fun & Moonshot.com Stage / Industry: Early-Stage Start-Up / Fintech Deliverables: Lean Branding, App Design, Design System setup & maintenance. UI Style: Playful & Gen-Z

✦ Results

Internal users gave overwhelmingly positive feedback, praising clarity, flow and visual polish.

Delivered a full fintech MVP within 6 weeks, supported by clearer user journeys that reduced drop off during testing.

The design system brought uniformity across screens and saved development time, increasing stakeholder confidence in the product direction.

✦ The Problem

Having secured 1m in funding, Nebulae approached me for a redesign of their MVP that lacked clarity, consistency & visual appeal. The brand felt flat, the UX created unnecessary friction & there was no design system to support scale or speed.

Before and After

✦ The Solution

The Novaturient Method by Ralph Jones

Phase I - Set the Foundations (Discovery): Lean Branding, UI moodboarding & Design System Set Up Phase II - Strategise & Improve (Define): Design Strategy, Core features User stories and Wireframing Phase III - Bring it all together (Deliver): High Fidelity design & Prototyping

When giving users the option to 'Withdraw / Send' we introduced a tiny bit of friction via animation

✦ Phase 1

Set the Foundations

Lean Branding We focus on establishing only the essential elements needed to get a product moving quickly, giving the team clarity and momentum without a full brand build.

Moodboarding UI moodboards set the visual tone and atmosphere, providing a clear direction from the outset.

Design System A scalable design system delivered consistency and efficiency, while leaving room for the brand to evolve.

Lean Branding - Establishing only the essential elements needed to get a product moving quickly

Design System - An Extensive design system with over 2000 components was set up for clarity and scale

✦ Phase 2

Strategise & Improve

Experience Architecture (not shown) Mapping the entire user journey helped us define how users move through the product and what they need at each stage, improving where possible.

Wireframing I would argue this is the most critical stage. Core UX principles come to life, from 'Progressive disclosure' to the use of 'Fitts Law'. We refined flows, reduced friction & established clear hierarchy. These wireframes form the blueprint for the product.

Wireframing and protoyping of all flows

✦ Phase 3

Bringing it all together

High Fidelity Design This is where the product took its final form with polished visuals, refined interactions and a cohesive design language.

Interactive Prototyping This happened thorughout Phase 2 and 3 bringing the experience to life, allowing the team to validate flows, test interactions and ensure every detail felt intuitive before handoff.

'Quick Inputs' via percentages (%) 10% / 20% / 50% as well as amounts +10 +20 +50

'Action Button' allowing the user to access core functions in one tap

LEFT: Success message under inputs provide RIGHT: Select your Currency with 'Long Press' feature

Token Screen

Transaction History

Gamification - Give users an incentive to make their first trade.

Flows Worked on

Onboarding: SignUp - Login - Forgot Password Home: Wallet - Deposit - Withdraw/Send - Notifications Assets: Asset Information - Buy - Sell - Transaction History Trenches: A new innovative way of viewing memecoins fresh to the market, not shown here. Profile: Settings - Showcase

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What the client had to say

Ralph was a great person to work with. He had great Product Design, UX/UI, and Design Strategy skills. In less than a month he helped us makeover our MVP, and got us set up with a design system. He also did an amazing job with our Brand.

Jinyan Jiang, Nebulae Labs

May 20, 2025, Client

Posted Nov 24, 2025

Delivered a complete fintech MVP with user flows, wireframes, high fidelity screens and a unified design system the team could build from immediately.

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Timeline

May 5, 2025 - May 20, 2025

Clients

Nebulae Labs