Jacqueline Grabinsky
Elms & Oaks is a jewelry brand from a Mexican designer located in the US.
Project: Elms & Oaks
The story.
Elms & Oaks is an exclusive jewelry brand that focuses on designingprêt-à-por·terpieces, which means that each design is developed for a specific type of client. Each item is replicated 25 times, which enhances the exclusivity of each and every one of the designs, which also intend to flourish emotions, such as: women empowerment, social inclusion, beauty, novelty and style. On the other hand, the brand reflects the importance of its main values, which are: - Fairtrade- Sustainability- Uniqueness- 100% design personalization for daily usage
The goal.
The jewelry designer needed a simple logo that reflected the uniqueness of the pieces but at the same time, modernism and style. She wanted us to explore the use of the letters.
The solution.
The letter E is represented in a minimal but modern way.
| Project Deliverables
Logo Design
Stylescape with font and color styles, basic information of the brand, and imagery style
Brand Identity Design
2021