Passworld: Travel Agency

Passworld is a travel agency based in Mexico City.

Passworld is a travel agency based in Mexico City. Their brand reflects the wide arrange of trips that they've designed for each of their clients (that's why there's a compass and the world), as well as the premium offers and services they convey (thus, the Serif font). Each trip they design is 100% personalized so that their clients can experience a custom-made trip designed specifically for them.

The brand had to communicate the exclusivity and personalization of the trips that were custom-designed for each customer. At the same time, it had to be modern and fresh.

The symbolism of the compass is universal. When we translate the concept to the world, then the trips and the specific guidance converge together to give their customers the best-personalized experiences worldwide.

Logo Design

Brand Identity Design