Fernanda Guarro Personal Brand Identity

Jacqueline Grabinsky

0

Brand Designer

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe Photoshop

Google Drive

This was a personal brand and identity design for a Supply Chain Master Executive in Mexico City.
Logotype
Logotype

The story.

Fernanda Guarro is a Mexican Supply Chain Master Executive that works for 3M. As an empowered woman, Fer wanted to stand out with her personal brand, so she reached out to me and requested a simple, but powerful brand identity that will represent her and her job at the time. She’s currently Mexico’s first female President and Managing Director at 3M.
Logo grid
Logo grid

The goal.

Fer wanted to have a brand identity that was aligned with her values and overall strategies at her job. Still, she also wanted to keep something that represented herself as an individual and as a strong leader and achiever.
Fonts
Fonts
Color palette
Color palette

The solution.

I used simple typography, with the touch of feminine attributes, such as an organic and calligraphic font for her monogram and her role in 3M. The use of the circles represents the supply chain and it shows how it all comes together with the proper skills, abilities, and communication. I delivered her logo, brand identity manual, and her business cards.
Symbolism
Symbolism

| Project Deliverables

Logo Design
Business Cards
LinkedIn Cover
Business cards
Business cards
Business card
Business card
LinkedIn cover and profile design
LinkedIn cover and profile design
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Posted May 26, 2022

Personal brand and identity design for a Supply Chain Master Executive in Mexico City.

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Brand Designer

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe Photoshop

Google Drive

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