Jacqueline Grabinsky
My client is the owner of a law firm in Alabama. His main focus is to help clients with their personal injury cases by fighting for justice. He also specializes in immigration cases, but his clients get confused while navigating the complex law systems, so as a marketing and design coordinator, it's my responsibility to help his clients process the information in a friendly way.
In order to smooth some of the legal processes at the firm, the complex information in some processes has to be clear, so the goal is to translate these complexities into a simple and visually attractive form.
By simplifying the instructions, using clean iconography, and maintaining the overall brand identity design, the firm now delivers these flyers alongside contracts and other types of documentation for each client. The lawyers provide the information necessary for each procedure, and they complement it with these graphics, and they've been having fewer inquiries, which has helped them improve and speed up their internal processes.