Lamartine Seis 17

Brand Designer

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe Photoshop

Google Drive

Lamartine Seis17 is a residential building located on Lamartine Street, in the Polanco neighborhood, Mexico City.

Logo Variations

The story.

Lamartine Seis17is a residential building located on Lamartine Street, in the Polanco neighborhood, Mexico City. Its beautiful architecture makes the building a very pleasant one to look at. Although its design is classic, the owners wanted the visual identity to be modern and fresh.

Logotype

Logo Grid

The Goal

Being a classic building in a modern world is hard. The goal of this brand was to keep the traditional structure in some detail but make the logo and brand identity look compelling and modern.

Fonts

Color Palette

The Solution

The symbol represents that modern touch, but the font selected for this project is Serif (vintage), so the idea was to approach this design as a modern view without losing its classic touch.