NexHus Tiny Homes

Project: NexHus – rebrand of a Dutch tiny-house brand Challenge: Translate the philosophy of small living into a complete brand identity that feels architectural, calm, and aspirational. My role: Brand designer & creative director. From foundations to visual world, giving form to the essence of “living smaller, but richer.”

Logo The logo forms the foundation of the identity. Previously stacked, it is now written out horizontally. This creates calm, adds breathing space, and emphasizes the clarity of the design. Simple, stable, and architectural in its most pure form.

Typography Headlines use a geometric sans-serif with Scandinavian minimalism — precise and strong. Body text sits in a calm, readable typeface that gives space to content and imagery. Together they create a system that feels both strict and human.

System The N and H act as load-bearing walls of the identity. Not just letters, but architectural elements that hold the system together. They open as windows, work as pillars, and create rhythm like the structure of a house. Always bold, always structural.

Color Palette A warm base of sand, ivory, and beige. Contrasted with deep brown, black, and midnight blue for tension and luxury. Subtle gradients add depth, like light shifting into shadow within a space. Calm, earthy, but with character.

Tone of Voice Language is built in three layers, like architecture:

Layer I – Slogans: short and powerful — “Space within,” “The refined,” “Abundance in simplicity.”

Layer II – Statements: minimal, poetic intros that highlight values (“Less walls, more horizon.”)

Layer III – Copy: atmospheric, longer texts that carry the promise: small living means more. More horizon, more rest, more connection.

Imagery Not documentation of an object, but the experience of living. Always in soft light that opens spaces and makes materials tactile. Close-ups show wood, linen, and stone; wide shots open the horizon. Calm, inviting, human.

Essence NexHus is not about living bigger, but about living richer. Each house becomes a window to freedom: moving with the seasons, connecting with the horizon, where walls disappear.

Website & Digital: A modular system where logo, colors, and form language come together into a calm architectural grid.

Socials & Print: Every card, post, or layout is part of the same system. Always recognizable, always serene.

Spatial Branding: The N and H function as architectural frames in physical spaces, reinforcing the brand world.

The outcome: a brand identity with clarity and depth, grounded in architecture but alive in every medium. The impact: NexHus now speaks consistently across channels, making “small living” feel aspirational, human, and free. The identity is strong enough to carry the brand forward, modular enough to adapt as NexHus grows.

"The branding feels strong and consistent. Compliments for the clear visual style — it reflects NexHus beautifully." – NexHus Team