Jett Wonen Interiors

Project: Dutch interior brand Jett Wonen, combining craftsmanship, luxury, and a worldly touch.

Challenge: Create a brand identity that feels both refined and accessible. Rooted in Dutch expertise, but inspired by global influences.

My role: Brand designer & creative director, from strategy to visual identity, storytelling, and art direction.

Logo A simple typographic wordmark set in POI Carbonic. Geometric with subtle personality, clear, professional, and distinct from generic fonts. A calm anchor in a dynamic brand world.

Color Palette Saturated, energetic tones add vibrancy and modernity. Deep hues bring depth and refinement. Neutral shades keep the system timeless and accessible. Together they create a brand that feels playful, professional, and trustworthy.

Form Language Geometric simplicity inspired by furniture structures. Abstract yet clear, forming the basis for patterns, packaging, and other visual codes.

Voice & Positioning Simple and clear. Personal and bespoke. Luxurious yet accessible. Inspiring while practical. Taglines capture this blend:

“Dutch crafted. Unique by nature.”

“Set the standard in interior design.”

“Worldly style, local charm.”

Naming Every piece receives a name tied to its origin: “I come from…” Labels and packaging highlight story, origin, and material — turning each product into a unique character.

Flash It! Editorial photography with direct flash highlights unique details and textures. This bold, timeless style gives interiors an elevated, high-end edge.

A Look Inside Warm, lived-in interiors are shown as they are, with real details like a personal accessory or a pet on the sofa. This creates emotional connection: authentic, human, yet refined.

Craftsmanship The makers are central. From Henriëtte sketching at the design table to Jacko laying floors with precision, the process is shown in detail. Authenticity and expertise made visible.

Product Photography Furniture captured in pure form, supported by close-ups of textures and fabrics. These “blocks” integrate across print, web, and social, reinforcing brand recognition.

Website & Digital: Clear, structured, and rooted in storytelling.

Socials: A mix of bold photography, behind-the-scenes craftsmanship, and lived-in interiors.

Packaging: Patterns and naming labels connect each product to its unique story.

We explored two creative routes — bold editorial vs. warm lived-in — and refined them together with the founders. The process balanced Dutch roots with global inspiration, shaping not just a logo but a full brand world.

The outcome: a brand that is refined yet approachable. Dutch at heart, worldly in influence. Every product now carries its own story, from its name and label to its visual expression. The impact: Jett Wonen positions itself as the Dutch standard in interior design.