68% onboarding completion rate vs typical DeFi flows ~15-25%

$275K raised across 3 consecutive IDO sell-outs (CYBRO, Petobots, Playtoo)

45+ minutes → 8 minutes average setup time reduction

78% tier card engagement vs 30% with previous text interface

91% payment completion rate once method selected

2-week sprint from problem analysis to full implementation

BlastUP's original IDO process required users to visit multiple platforms: buy ETH elsewhere, purchase BLP tokens on DEX, return to stake tokens, then access IDO allocation. Users were abandoning at each transition.

Initial metrics showed 12% staking completion and 9% purchase completion. The multi-platform requirement created friction for both crypto-experienced and new users.

BlastUP needed a solution that kept users on their platform throughout the entire IDO participation process while maintaining security and integrating necessary third-party services.

Designed 5-step progressive onboarding that eliminated multi-platform switching entirely

Replaced text-based tier lists with visual card interface showing Bronze, Silver, Gold, Diamond options with clear amounts and benefits

Built tier selection as modal overlay to reduce perceived commitment compared to full-page financial decisions

Embedded Münzen payment widget within BlastUP's branded container to maintain visual consistency and trust

Added contextual explanations for gas fees with business reasoning rather than technical jargon

Created guided flow where users moved from education to actual participation without realizing transition points

Applied progressive disclosure principles to introduce complexity gradually instead of frontloading all requirements

The architecture allowed users to move from learning about IDOs to full participation without leaving BlastUP's interface.

Flow contributed to three consecutive 100% IDO sell-outs totaling $275K raised

Completion rate jumped from 12% to 68% vs industry standard 15-25%

Setup time dropped from 45+ minutes to 8 minutes average

BlastUP became premier launchpad in Blast ecosystem with consistent sold-out projects

Design patterns scaled across staking, bridge, and dashboard features platform-wide

Streamlined onboarding became key competitive advantage over other launchpads

Eliminated multi-platform switching that was killing conversion at every step

Built card-based tier selection that made tokenomics feel like subscription plans

Created 5-step flow that guided users from education to participation seamlessly

Integrated payment widget within BlastUP branding to maintain trust and consistency

Designed reusable onboarding patterns that worked across multiple platform features

Delivered scalable system that grew from MVP to full platform without redesigns

Progressive disclosure eliminated abandonment by introducing complexity gradually rather than frontloading technical requirements. Card interface leveraged familiar mental models from subscription services. Modal-based decisions reduced perceived commitment while contextual explanations helped users understand necessary steps.

The key insight was treating onboarding as guided setup rather than complex financial decision-making, which improved completion rates across all user segments.