BlastUP IDO Flow UX | 5-Step Onboarding → 68% Conversion
Ivan Kalkaev
I transformed BlastUP's IDO onboarding from a complex multi-platform nightmare into a seamless single-page flow. This wasn't just UI cleanup — it was solving the fundamental "abandonment at barriers" problem that kills DeFi adoption.
At a Glance
68% onboarding completion rate vs typical DeFi flows ~15-25%
$275K raised across 3 consecutive IDO sell-outs (CYBRO, Petobots, Playtoo)
45+ minutes → 8 minutes average setup time reduction
78% tier card engagement vs 30% with previous text interface
91% payment completion rate once method selected
2-week sprint from problem analysis to full implementation
Context & Challenge
BlastUP's original IDO process required users to visit multiple platforms: buy ETH elsewhere, purchase BLP tokens on DEX, return to stake tokens, then access IDO allocation. Users were abandoning at each transition.
Initial metrics showed 12% staking completion and 9% purchase completion. The multi-platform requirement created friction for both crypto-experienced and new users.
BlastUP needed a solution that kept users on their platform throughout the entire IDO participation process while maintaining security and integrating necessary third-party services.
Solution & Strategy
Designed 5-step progressive onboarding that eliminated multi-platform switching entirely
Replaced text-based tier lists with visual card interface showing Bronze, Silver, Gold, Diamond options with clear amounts and benefits
Built tier selection as modal overlay to reduce perceived commitment compared to full-page financial decisions
Embedded Münzen payment widget within BlastUP's branded container to maintain visual consistency and trust
Added contextual explanations for gas fees with business reasoning rather than technical jargon
Created guided flow where users moved from education to actual participation without realizing transition points
Applied progressive disclosure principles to introduce complexity gradually instead of frontloading all requirements
The architecture allowed users to move from learning about IDOs to full participation without leaving BlastUP's interface.
Progressive IDO onboarding flow showing the five-step user journey from initial welcome screen through education, tier selection, wallet connection, and final purchase completion, demonstrating how users move seamlessly through DeFi participation without platform switching.
Mobile tier selection flow showing step-by-step IDO onboarding process from introduction screen through Bronze and Silver tier displays with clear token requirements, benefit listings, and navigation controls for BlastUP launchpad users.
Tier selection card interface displaying Bronze, Silver, Gold, and Diamond membership options with visual hierarchy, token amounts, allocation benefits, and clear call-to-action buttons that transformed complex DeFi tokenomics into familiar subscription-style choices.
Modal overlay design for IDO tier selection integrated within the main platform interface, showing immediate token calculations, current holdings display, and streamlined decision-making flow that reduces perceived financial commitment.
BLP token purchase interface displaying tier-based selection system with Titanium, Platinum, and Diamond options, integrated USD calculator, transparent network fee disclosure, and single-click purchase completion that eliminates multi-platform token acquisition complexity for IDO participants.
Complete IDO onboarding transformation comparison showing before and after user experience flows, highlighting the elimination of multi-platform switching, reduced completion time, and improved conversion rates through strategic UX design and progressive disclosure principles.
Results & Impact
Flow contributed to three consecutive 100% IDO sell-outs totaling $275K raised
Completion rate jumped from 12% to 68% vs industry standard 15-25%
Setup time dropped from 45+ minutes to 8 minutes average
BlastUP became premier launchpad in Blast ecosystem with consistent sold-out projects
Design patterns scaled across staking, bridge, and dashboard features platform-wide
Streamlined onboarding became key competitive advantage over other launchpads
What I Did With Their Budget (Plain English)
Eliminated multi-platform switching that was killing conversion at every step
Built card-based tier selection that made tokenomics feel like subscription plans
Created 5-step flow that guided users from education to participation seamlessly
Integrated payment widget within BlastUP branding to maintain trust and consistency
Designed reusable onboarding patterns that worked across multiple platform features
Delivered scalable system that grew from MVP to full platform without redesigns
Why It Worked
Progressive disclosure eliminated abandonment by introducing complexity gradually rather than frontloading technical requirements. Card interface leveraged familiar mental models from subscription services. Modal-based decisions reduced perceived commitment while contextual explanations helped users understand necessary steps.
The key insight was treating onboarding as guided setup rather than complex financial decision-making, which improved completion rates across all user segments.
🚀 Building DeFi flows that convert? Let's design onboarding that actually works.
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Posted Aug 11, 2025
Web3 UX design for BlastUP launchpad. IDO onboarding flow achieved 68% conversion vs industry 15%. $275K raised across 3 consecutive sell-outs.
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Timeline
Jan 1, 2023 - Jan 15, 2023
