FAENG Tech Startup Web Design | Midjourney AI Art
Ivan Kalkaev
I designed FAENG's brand identity and website, translating the founder's mountaineering passion into a cosmic expedition narrative that made complex data architecture feel like an adventure.
At a Glance
2 weeks from brief to launch
20+ AI visuals produced in 48 h via Midjourney
Lightmorphism UI system with multi-source glow logic
Elevation tracker scroll mechanic → +30 % longer page time (session tests)
3 core service hubs (Engineering, Management, Technologies) surfaced above the fold
Context & Challenge
FAENG’s founder, a lifelong mountaineer, wanted a site that made complex data systems feel like an expedition — not another blue-and-white tech template. The brief: keep it professional, launch in two weeks, and make visitors feel they’re scaling new data “peaks” with FAENG as their guide.
Solution & Strategy
Merged mountaineering passion with cosmic theme creating space-expedition narrative where data challenges become peaks to summit
Developed lightmorphism UI system where every element casts real-time glows guiding focus without banner fatigue
Created elevation tracker mimicking mountaineer altimeter showing scroll progress as users navigate the site
Generated 20+ cosmic-mountain illustrations in 2 days using AI pipeline ensuring thematic consistency under tight deadline
Built practical structure beneath rich visuals with homepage establishing three core expertise areas and clear navigation paths
Designed triangular logo referencing both mountain peaks and data stability with angular typography and cosmic purple palette
Inspired by Faeng's love for pushing boundaries and scaling new heights, we struck gold with the concept of a celestial data odyssey. By transforming complex data sets into cosmic challenges waiting to be conquered, we could create a narrative that perfectly aligned with Faeng's brand identity.
Each image told a piece of Faeng's story, depicting the thrill and challenges of exploring uncharted data territories.
By seamlessly integrating these visuals with interactive animations, we could immerse users in Faeng's universe, keeping them engaged and reducing bounce rates.
By incorporating glowing, intuitive elements, we made navigating the site feel effortless and natural. This approach not only improved usability but also reinforced the theme of illuminating the unknown, guiding users through their own data odyssey.
Every element on the site, from the typography to the textures, was meticulously chosen to reinforce the celestial data odyssey theme. These details, while subtle, played a crucial role in immersing users in Faeng's brand story.
The celestial data odyssey narrative, brought to life through stunning visuals and intuitive design, captivated users and kept them exploring.
While the site looks visually rich, its structure remains ruthlessly practical. The homepage immediately establishes FAENG's expertise in three core areas (engineering, management, technologies), with clear pathways to learn more about each.
The FAENG logo uses a triangular shape with textured surface that references both mountain peaks and data stability, paired with angular typography and cosmic purple palette. The triangle serves dual purpose - representing the founder's mountaineering passion while communicating the precision needed in data architecture work.
Results & Impact
2-week deadline met with complete brand and website delivery
Deck-ready visuals reused in sales PDFs and conference slides, saving the team a design budget for future collateral
Internal analytics show +30 % average time on page versus their placeholder landing (based on session-recording tests)
Efficient AI workflow established for rapid visual asset creation
Professional credibility maintained while expressing founder's unique vision
What I Did With Their Budget (Plain English)
Created complete brand identity from logo to color system in record tim
Designed custom lightmorphism UI that guides attention without conventional patterns
Generated full library of cosmic visuals using AI to meet impossible deadline
Built website structure that showcases technical expertise while staying engaging
Delivered distinctive positioning that separates FAENG from generic tech competitors
Why It Worked
The cosmic expedition theme solved multiple problems simultaneously - it differentiated FAENG from competitors, reflected the founder's authentic passion, and made complex data architecture approachable. The lightmorphism UI created intuitive navigation without relying on patterns users might ignore. Most importantly, the expedition metaphor reinforced their value proposition: guiding clients through complex data territories to successful outcomes.
Disclaimer: This project was executed by our team before founding UNIPAWS, while working with external design agencies.
⚡ Need a website that turns deep tech into a story people feel? DM me — let’s summit your next launch.
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Posted May 2, 2024
From brief to launch in 14 days: AI-powered Midjourney visuals, light-led UI and an elevation tracker turn FAENG’s data architecture into a cosmic expedition.
