Our client wanted to extend crypto lending and borrowing to a mainstream audience, which goes beyond the hardcore crypto community. The goal? A platform that integrates strong investment features with a user friendly and enjoyable user experience- taking the intimidation out of depth.
Establishing Solid Foundations
We started with core investment flows mapping – lending, borrowing, portfolio management and others. The architectural spine had to be strong but sleek, perfectly leading users through the flow of each process. The technical base was composed of the secure wallet integrations, asset tracking, and compliance handling.
Creating an Unwinding Atmosphere
Vibrant, Approachable Palette: Careful employment of friendly colors such as botanical greens made one think of growth and ample opportunity.
Readable, Friendly Typography: We chose readable, clean type styles that have a little personality to personalize the experience.
Low-Poly Asset Illustrations: 3D low-poly illustrated asset visualizations helped to make financial data more tangible and understandable.
User-First Financial Interactions
Glanceable Investment Dashboards: Overview screens gave clear real-time visual representations of lending/borrowing behavior.
Low-Friction Discoverability: Aspects like loans were immediate and available through straightforward natural communication routes.
Intuitive Controls: Intelligent UX enabled easy launching of every action from rebalancing to performing new investments.
A Democratic Financial Future
Our redesign has turned the platform into an exciting portal for the investors in crypto pioneers and newbies. A thoughtful and sophisticated experience continued from the first click to active portfolio management, thus, manifesting the vision of the client of democratized and jargon-free future of decentralized finance.
