Surely Nut 🥜

Surely Nut is a UK-based peanut butter brand that blends various ingredients with peanut butter to create distinct flavours. Founded in 2018 by four friends driven by their passion for peanut butter, they conducted a taste test after perfecting the roasting and milling process. As their brand grows, they seek an identity aligning with their success.

The brand demanded a playful and whimsical aesthetic that appeals to a broad audience of peanut butter lovers. I have opted to use a mascot as part of the branding strategy to enhance brand recognition by differentiating it from competitors, fostering an emotional connection with customers through its familiar presence.

The brand identity of Surely Nut features a harmonious blend of bold and playful tones. These colours will evoke feelings of freshness, comfort, and indulgence in both the product and the target audience.

For the brand identity of Surely Nut, I created Mr Peanut as a charismatic and adorable peanut butter mascot. Mr Peanut embodies the natural and playful qualities of eating peanut butter. He creates an instant connection with consumers. Mr Peanut's mischievous grin, missing tooth, and bandaids suggest he is energetic and wild. The mascot's lively and whimsical demeanour evokes joy and enthusiasm, reinforcing the positive experience associated with Surely Nut products.