Botanical Culture 🌿

Botanical Culture is an organic soap company prioritising high-quality, natural products that benefit the body and the environment. They believe in using organic ingredients and minimising waste to promote a healthy lifestyle. The brand aims to create a nature-inspired logo design and cohesive packaging elements that reflect these values.

A brand with an organic aesthetic primarily uses earthy and muted colours inspired by nature like greens, browns, and blues. Pink, purple, and green hues are also used as accents to represent the flowers in some soap mixtures. The brand follows a minimalist design with simple and clean lines and a focus on white space, conveying a sense of simplicity and elegance, values often associated with nature.

An illustrated hibiscus as the brand's emblem constitutes one of the main elements of an organic brand aesthetic. The hibiscus is significant to the brand as it was the first natural ingredient used in the early stages of making soap collections, hence reflected as part of their logo and identity design. Its unique form makes the brand stand out and works coherently with the typography and packaging.

The combination of a script font and a modern vintage font creates a sense of handcrafted authenticity and modern reliability for an organic soap brand, capturing the brand's values and establishing a strong visual identity that appeals to consumers seeking natural, high-quality, and timeless products. The brand employs a minimalist design aesthetic, with simple and clean lines, and a focus on white space. This approach helps to convey a sense of simplicity and elegance, which are values often associated with nature.

A visually organic brand aesthetic typically uses earthy and muted colours that are inspired by nature, such as greens, browns, and blues. These colours were used as the primary colour palette, however, other colours such as hues of pink, purple and orange were included as accents representing the flowers used in some of the soap mixtures.