The Bagel Shack 🥯

The Bagel Shack goes beyond the ordinary cream cheese bagels! It strives to provide a welcoming atmosphere with a trendy vibe, catering to a varied audience of bagel lovers by offering unique flavour combinations to mix and match. The ultimate objective is to establish Bagel Shack as an identity that represents spontaneity and coolness.

As the lead graphic designer for this project, I used illustrations of the food to create a unique brand identity that stands out from competitors and captures customers' attention with an aesthetically appealing representation.

By using illustrations, I was able to develop a consistent look and feel across various marketing channels, including packaging, advertising, and online platforms, thereby increasing brand recognition and recall. Additionally, this approach was a cost-effective solution for creating marketing materials that could be easily updated and modified. Overall, this strategy has proved to be an effective means of building brand awareness, differentiation, and customer loyalty.