Bubbl Boba & Coffee🧋

Looking for a cosy spot to enjoy some boba and coffee? Look no further than Bubbl! A bar and coffee shop that's all about creating a relaxing atmosphere and serving delicious blends. Whether you're looking for a casual date spot or a place to hang out with friends and family, Bubbl has got you covered! With a bold and whimsical brand aesthetic, this spot is perfect for attracting a bubble-tea-and-coffee-loving crowd.

This is a passion project for a modern bubble tea and coffee brand. Being tasked with the concept of implementing a mascot to convey their fun and friendly personality.

The colour palette for Bubbl's brand identity is whimsical and bold, capturing the vibrant energy of a modern brand identity. The primary colours are a milky coffee brown, a lively bubblegum pink, an organic Matcha green and a bold exotic blue. The combination of these colours create a visually striking and engaging visual experience, appealing to the brand's target audience of young adults and those with a penchant for vibrant beverages.

Bubbl has a charming and adorable mascot that perfectly embodies the essence of bubble tea and coffee. The mascot is a cheerful and lively character with a friendly smile that reflects the welcoming nature of the brand. The character exudes positivity and happiness and is depicted as a to-go order with a spring in their step.

The logo features the mascot at its centre, using the font Brice, inspired by 1980s pop culture. The font has slightly flared stroke endings combined with curvy letterforms, which pairs perfectly with the brand's bold, whimsical, and modern aesthetic that aligns with its ethos.