Lyra's Kitchen 🥙

Lyra's Kitchen, previously known as Barista Coffee Shop, is a college-owned café located on its campus for both students and staff members to enjoy. At Lyra's Kitchen, they can enjoy a classic British cup of tea during their lunch break or study period. Additionally, the business prides itself for allowing culinary students to practice and improve their skills by using the café's facilities and interacting with customers.

During my work experience as a graphic design student, I was responsible for managing the creative direction, packaging design, and marketing materials for Lyra's Kitchen, a business located on a college campus.

The aim was to develop a unique brand identity that aligns with their values and attracts more students and staff members. After several consultations, we chose a whimsical, organic, and welcoming approach to rebranding. We focused on modernising the logo and creating a consistent brand image across various platforms such as social media, packaging, and marketing materials.

Using handwritten monotype typography gives the brand an inviting and welcoming feel, which aligns perfectly with the brand’s vision. The colour palettes commonly used for an organic aesthetic are soft, muted, and natural hues such as green and brown in nature and food. Adding a saturated orange to the mix entices playfulness and whimsy.

​​​​​​​Hand-drawn illustrations often have an inherently organic feel, as they have a sketchy imperfect human touch to them, making it more approachable and friendly brand image.

To meet the client's desire for eco-friendly packaging, I devised a minimalist and visually striking design featuring a colour scheme that incorporates shades of green, pink, and orange that are consistent with the brand's image. I also included a hand-drawn pattern to add a touch of whimsy and emphasize the packaging's individuality. This playful element can create a wholesome and memorable experience.

The following are poster mockups of Lyra's Kitchen's marketing campaign to offer a free cookie on campus in celebration of National Cookie Day.