We at Constant Creates recently proudly collaborated with Hallwood, a company that has prided itself on being the hallmark of quality and service since 1979, for a brand makeover. So what did we do? We rolled up our sleeves and got to work, refreshing their identity while maintaining their essence.

We started by working closely with Hallwood to understand their values. This allowed us to create elevated mission and vision statements and a brand story that shows off what they do best. Next, we refreshed their logo. We didn’t want to toss out the old one (it has 45+ years of history behind it, after all), so we boosted it by adding a leaf to the "D" and modernizing the pallet design underneath their name. Then we got to creating a full suite of logos so Hallwood would have the flexibility and adaptability needed to maintain their unique identity, no matter the platform.

We also updated the color scheme to better represent Hallwood, curated fonts that reflect their character and developed a patern inspired by the redesigned pallet illustration. We integrated all these elements into a wide range of assets and marketing collateral like flyers, PowerPoint slides, printable forms (that are also fillable online), business cards, and email signatures.Now, Hallwood showcases a consistent and strong brand across all touchpoints. The goal was to make sure that Hallwood's identity was instantly recognizable, and we are confident we achieved that. This collaboration with Hallwood was a rewarding experience. Mixing the old with the new resulted in a look that maintains Hallwood's rich history while presenting an elevated look.