Sep 24

Written By Faye, Constant Creates View Full Case Study

Wight Clinic needed a brand identity that reflects its core values and appeals to a discerning audience, aiming to position itself as a top dental practice with future expansion into the private medical and beauty sectors. We focused on luxury, modernity, and natural elements to create a logo suite combining a lotus and a tooth, symbolizing elegance and holistic health. A luxurious font for the wordmark balances opulence with inclusivity, and the branding package includes a comprehensive set of logos and a submark. The final visual identity, featuring a carefully selected color palette, typography kit, and beautiful mockups, aligns perfectly with Wight Clinic's vision and values.