Brand Design / Brand Expansion

Jan 13

Written By Faye, Constant Creates

Family Legacy Care, founded by Jorge Aguero, is a trusted name in providing compassionate and professional care for families. As Jorge prepared to expand his services with Age in Place, a new offering connecting families to licensed in-home caregivers, he turned to us to ensure the new identity aligned seamlessly with his established brand. The result? A cohesive, purpose-driven sub-brand that reflects Family Legacy Care’s values and provides a strong foundation for growth.

The Problem Solved: Family Legacy Care needed a cohesive yet distinct identity for its new service, Age in Place.

The Key Outcomes: The professional sub-brand aligned seamlessly with the parent brand while establishing its unique purpose.

The Value Delivered: The new identity empowers Family Legacy Care to scale confidently, enhancing its reputation and professional image.