Freeman Sound: Brand Identity and Squarespace Website Design

Faye Constant

Brand Designer
Logo Designer
Web Designer
Adobe Illustrator
Adobe InDesign
Squarespace
Freeman Sound is more than just a music brand - it's a platform that echoes mental health awareness, inclusivity, and positivity messages. At the heart of their mission lies a strong belief: music can be a beacon of hope and a powerful tool to boost mental alertness, enhance mood, and foster a positive mindset.
Our task was to create a Squarespace website and brand identity that reflected their empowering vision and amplified their meaningful message. We aspired to convey a bold and powerful brand that reflects the transformative power of music to change lives.

Understanding the Vision

We started our journey with Freeman Sound by immersing ourselves in their story, understanding their goals, and diving deep into their vision. This understanding was crucial to designing a brand that truly resonates with its mission and connects with its audience on a deeper level.

Creating the Brand Identity

We designed a vibrant, energetic, and unique logo for Freeman Sound that symbolized their dedication to mental health awareness and community inclusivity. We strategically selected colors that spoke to the brand's positivity and the transformative power of music, crafting a unique visual language that could cut through the noise and create a lasting impression.
We ended up with a full logo suite that beautifully represents Freeman Sound’s mission.
We ended up with a full logo suite that beautifully represents Freeman Sound’s mission.

Crafting the Brand Book

Next, we designed a comprehensive 20-page brand book to help Freeman Sound maintain brand consistency across all its marketing materials and digital platforms. This powerful tool served as their guiding star, aligning their brand voice, visuals, and core values and ensuring a coherent and impactful brand experience at every touchpoint.
Here's a glimpse of the 20-page brand book we crafted for Freeman Sound. This comprehensive guide ensures their brand stays consistent and recognizable across all platforms.
Here's a glimpse of the 20-page brand book we crafted for Freeman Sound. This comprehensive guide ensures their brand stays consistent and recognizable across all platforms.

Designing Communication Materials

We also ensured that Freeman Sound's communication materials reflected their newly minted brand identity. We designed a captivating front and back business card design that was sure to leave a lasting impression. Furthermore, we created an email newsletter design that was visually coherent with their brand and optimized for all devices, ensuring that Freeman Sound could stay connected with their community consistently and engagingly.

Developing the Website

Then came the exciting part – translating this new brand identity into a fully responsive, engaging, and user-friendly Squarespace website. The website was designed to be a digital platform that informs, inspires, and invites participation in Freeman Sound's mission. Every element on the site, from the color palette to the typography, reflected the brand's identity and mission, creating a seamless and memorable user experience.

Making a Difference Through Design

At the end of this exhilarating project, we successfully created a compelling brand identity and website that genuinely represented Freeman Sound's mission. We believe that good design has the power to move hearts and minds – and seeing this come to life with Freeman Sound has been an incredible journey.

Ready to Tell Your Story?

Every brand has a unique story; we can't wait to help you narrate yours. Whether you're seeking a website overhaul or a complete brand revamp, our team is here, ready to collaborate and create. We're just a message away. Your dream design is not just a dream - with us, it's a reality within reach. Let's make it happen!
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