KAI Candles Brand Identity and Packaging Design

Client: KAI Candles

Scope: Brand Identity Creation, Packaging Design, Business Card Design, Event Booth Design

Overview: KAI Candles is a brand that stands for kindness, affection, and inspiration, and we were happy to take on the development of this heartwarming brand identity. We started by writing the brand’s story, mission, vision, and values, developing a strong understanding of the essence of KAI Candles. Then we got to designing a logo suite featuring a mother and son sharing a candle, symbolizing the love behind the brand, along with a color pallet and typography kid to match the warm and nurturing personality of the brand.

Once the brand identity was set in place, we got to put the brand into action, including packaging design for KAI’s candles and wax melts and creating a custom tablecloth for their events; that way, their brand's presence is felt beyond just the logo.

Outcome: KAI Candles now proudly shows off its cohesive brand identity, from its meaningful logo to its unique packaging designs. Every element tells the story of a brand built on love and inspiration, appealing to customers seeking products.