Northstar Electric | Brand Identity Design: Logo, Color Palette

Northstar Electric, specializing in residential electrical contracting for remodeling and small service calls, partnered with us to create a cohesive brand identity. We designed a versatile logo suite, curated a complementary color palette, selected fonts, and developed a unique brand pattern. The logo features "Northstar" with the letter "H" replaced by a plug illustration, forming a star with its wire. This element also builds the brand pattern, reinforcing their identity. Our work positions Northstar Electric as the trusted neighborhood electrician, embodying their motto: "Trust the North Star."